Market Research
As 2gether Social, a data-based influencer marketing agency in 126 countries, we first conduct market research to determine the Influencer marketing strategy that we will develop specifically for your brand, and then examine the influencer marketing strategies of competitors in the relevant market on all platforms.
With our investigations, we analyze the trends in the relevant market that are suitable for your sector and target audience. In this context, we help you create your Influencer Marketing Strategy by clarifying the general outlines of your project with the data we collect.
Discovery
We access influencer data specifically for your Influencer marketing strategy in the target market. By taking advantage of the market research data we have conducted specifically for your brand, we prepare a nano, micro, macro, mega/celebrity influencer guideline specific to you and your campaign in your target market.
Analysis
We analyze the nano, micro, macro, mega/celebrity influencers we have identified specifically for you during the discovery phase, using more than 40 metrics, and thoroughly examine their compatibility with the brand and the planned campaign.
In our data-based analysis study, we pay attention to every metric from the interests of the people who follow the influencers to their demographic structure, from their income levels to their education levels, and we ensure that you meet the influencers with the highest interaction rates for your brand and campaign.
Campaign Tracking
We make it easier for you to follow up your campaign with links created specifically for your campaign purpose, your brand and the influencers you collaborate with, and we enable you to instantly follow the data from the influencers. In order for you to carry out sustainable influencer marketing activities, we follow your campaigns end-to-end, from market research to the natural spread step.
Reporting
We carry out the reporting process, one of the most important processes of Influencer Marketing, in a professional manner. We create a special report for you with the data we receive from the links created specifically for your brand and the statistics we receive from the influencer, and we professionally analyze the performance you receive from our collaboration and share it with you.
Natural Propagation
After the project is completed, we professionally manage the "Digital PR" activities of our influencer marketing campaign in the target market in order to reach your target audience and expand the scope of the campaign.
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Frequently Asked Questions
Influencer marketing is a marketing strategy that allows brands to reach their target audiences by promoting products or services through social media influencers. It can be done on Instagram, TikTok, YouTube, Twitter and all other social media platforms.
The goals of the brand are taken into consideration while determining the target market. The target audience that has been selected informs the conduct of influencer research. These studies consider information such as the demographics of the target audience, the engagement rate, and the number of followers of the influencer. As 2gether Social, we use data to guide our influencer selection process, taking into account over 40 variables.
The end-of-campaign report is produced by evaluating metrics including impressions, engagement rate, reach, demographic information, CPC, CPM, and CTR, depending on the influencer's data.
Content flows are created collaboratively with companies and influencers, customized to fit the parameters of the influencer's account dynamics. How the brand is portrayed is decided by the content flow. The effectiveness of the influencer marketing campaign is boosted when the stories are precisely tailored to the influencer.
